The insurance marketplace is undergoing significant change. The insurance market includes a wide range of insurance products, including vehicle, health, travel, life insurance, property and casualty insurance, among others. This way, the whole experience is about the relationship, not the business. You just need to look for people who are discussing, complaining or mentioning insurance within a distance of 15 miles from your business location and get them to engage with you through an @ message. There are a number of forums that cater to particular local communities. We put together a list of the best 126 life insurance keywords for marketing. However, if that isn’t available to you, then check to see if there is an online directory on their website. You sell motorcycle insurance, they sell motorcycles. Another situation where leads could be lying right underneath your nose is policy endorsements that you are processing already. A contest platform such as Wildfire or Offerpop can be used for running contests for collecting leads in exchange for sweepstakes entries or some other kind of reward. If you are attempting to collect email addresses and are willing to create videos, then there are video hosting solutions which makes it very easy for collecting email addresses from online videos such as VooPlayer and Wistia. Your local government site may have information available or you can find a lead service that can provide you with this kind of information. It is worth creating a free account over at: AmpInsure.org and also Insurance-Forums.com which has forums for both agents and consumers. By offering exclusive and warm leads, our insurance agents and their prospects are no longer frustrated. These days it is possible to purchase lists of practically anything. Once you have posted a few times you can create a signature that will show up in all of your posts. About 70% of consumers say they look for the best deal when renewing an auto policy, and getting the best deal on any type of insurance is of paramount importance to today’s money-savvy policyholders. What is great about being a group’s insurance agent is just about everyone needs insurance, unlike a dog groomer, so it is fairly easy for the other members in the group to refer you. Get something together that draws in kids and their parents. Follow these 3 steps to social media for insurance companies. Use the camera on your cell phone - it doesn't need to be fancy. However, not all search queries are created equal—some queries indicate low commercial intent, and some indicate high commercial intent. It creates a demand for insurance which is... Capital markets. If you would like to get more leads and lighten the burden a little, have a cross-promotional event by teaming up with another local business. I certainly appreciate the auto-reminders they have in place which makes it easy for a client to keep track of their renewals. Higher the number of agents you connect with across the US, the better. Power study shows that brand reputation is the factor most likely to drive customer consideration of an insurer. If you’re not communicating with your policyholders regularly, someone is taking your place. Starting out you must buy leads or pay for advertising, but with the right lead gen strategy, you can generate your own pipeline of inbound leads. The best source of internet insurance leads in 2018 is from Google. Can people driving by your agency on a daily basis tell you are inside selling insurance? Subscribe to Envato Elements for unlimited Web Templates downloads for a single monthly fee. Don’t expect a lead on the first post. Your site also needs premium hosting for security, speed, and performance as well as proper functionality for your agency and users. People can be “PC” these days, so just a “Happy Holidays” is safer than “Merry Christmas”. You can get alerts when people mention your brand or keywords on social media or anywhere online. Or, copy their contact info and create a new contact right then and there. Just don’t forget to congratulate them before going straight for rolling their 401(k) over. At your next marketing event lay out the items around your booth. However, in terms of lead generation, you can get much more out of them than merely a few policies. Happy Birthday! Get 132 insurance marketing ideas to generate more insurance leads. For independent agents this may be overkill, but for small agencies and anyone bigger I definitely recommend investing in a social media listenting tool and monitoring your brand and keywords. When expanding a business into a new market, many retailers try to boost initial sales by setting prices lower than those of competitors. This report contains details of the survey from the country of India, China and Brazil. However, the insurance type that has gained most traction is specialty insurance, which is a high-risk, high-return market characterized by underwriting profitability. The quiz can help users determine if they require coverage based on a series of questions. It engages website visitors by popping up a chat dialog window and offering assistance with policies claims and quoting. If you want to turn these consumers into new policyholders, use the strategies below. This may explain why the top 10 insurers, in terms of total market share, now write 72% of all business in the country, up from 64% in 2000. Once you have found interesting and relevant content to share, consider automating your social media sharing to save time. As an independent agent, they are a partner with nation’s leading insurance companies. Video marketing is THE thing. Today consumers are savvy and turned off to telemarketing. We see more traffic from Pinterest to websites than many other social platforms, so be sure to share your blog content here too. If you’re looking for marketing ideas for insurance agents, you’ve come to the right place. Don’t forget about those really obvious things. / 11+ insurance marketing plan templates. The best agents to ask are those old-timers who realize they won’t ever use the leads and are attempting to squeeze every last cent out of their businesses before they are totally worthless. You need to find a local charity that will actively work to send its supporters to your insurance agency. Below are a few real-world examples of insurance emails that stand out from the crowd. If you sell to specific niches, then start looking for the forums where your audience hangs out. Think about what kinds of questions people tend to have when shopping for insurance. 3 Insurance Marketing Letter Sample. If you decide to use the Rip Curl’s email marketing example, then ensure that you inspire customers first – before asking them to buy. Or use a SAAS to compile these lists of targets yourself fairly easily using various tools online. Here are a few email marketing ideas for you: A whopping 93% of insurance agencies report they have some sort of social marketing effort in place, but as many as 64% of them don’t measure the return on the investment (ROI) they’re receiving. Figure out what your target market’s pain points are, and actively head them off. The Dropbox email below is a good example of a reminder email where it tells you what you’re currently using and how to make changes. This is in contrast to the traffic being sent to your agency website homepage. These are great places to mingle with local business and owners who could turn into clients. Do you have a staggering amount of rave reviews? It is important that you do this activity with his new staff members to help them learn and build comfort with the audience. Subscribe to unlock a list of the top 126 Life Insurance Keywords. Emerging markets once again will likely lead the way while advanced markets continue to struggle ... For example, Ping An Life Insurance Company of China has an advanced risk model on its smart underwriting platform that served over 18 million policyholders in 2019 and approved 96% of policies through automated underwriting, cutting average turnaround time from 3.8 days of manual … With all of the discussion and advice out there about curating and creating content for social media, a majority of agents are missing out on the absolute easiest way of generating leads on social media. If you don’t have a strategy to generate new reviews consistently, you need to create one—now. It is particularly useful for creating B2B educational content. However, it is important that you try to help people and answer questions that will help you build up a lot of good local karma. Runkeeper. An 800 number or website isn’t able to knock on doors. A majority of local business owners in your area would love getting a hold of your customer lists to use as sales leads. Collect the contact information of the friend, including who brought them to your event. Ask how you can refer business to them and follow through instead of asking them to refer your agency. This helps save the agent time while also being convenient to the consumer. Honestly, anything free should get you some leads, but you can be strategic with your prize. Reviews are becoming more and more important for building trust and converting prospects into leads for your agency. That’s what this article aims to provide. They are extremely prompt in their response and very efficient to guide you with insurance plans. At times it might be difficult to market to individuals you have lost already. How about bringing a couple of guys in from your minor league local baseball team? Many sales people subscribe to this idea that when anybody is within 3 feet of them, they should do their best to give their business card to them. However, it doesn’t hurt to ask for a list of everybody who shows up. Commercial Insurance Example Commercial insurance agencies may want to consider mentioning ethics in their value statements. Fire, automobile accidents, and worker injuries may all easily meet this criterion. Marketing Strategy. Here are a few blog posts that we have created for our clients on these types of topics. We’ve performed SEO on national sites to get them from 0 pageviews a day to over 3,500 every day producing 100’s of leads on a daily basis. Would you like to have mailing addresses for all barbers in your state? To achieve goals, you should have prior knowledge about how to proceed with the business. Examples Insurance. Chat is a great way to do this, whether a bot or live, just make sure you are available to customers. Is the sign for your agency clearly visible for street traffic? Formulation of an ideal mix for insurance business is the main focus of Insurance marketing. Then create videos, articles or other kinds of content that helps to answer those questions. However, it is equally as important rewarding for, or at least communicating about, referrals that don’t end up in a sale. This pricing strategy works well in markets where consumers are price sensitive and retailers can generate high margins by selling large volumes of products. Showcase them. A very subtle way to let people know you offer services. For life insurance, figure out your customer demographic by age, gender, and interest. We built an AI chatbot to help provide an instant quoting process on insurance websites. Then you need something like MailShake or LemList to help you create and manage your messages. He served as a financial advisor on state and local tax issues to Fortune 100 clients like Coca Cola, Exxon, and Lockheed Martin for the first 5 years of his career where he developed internal marketing technology for his global tax firm simply called Ryan Tax. So if you happen to be searching for human resource managers who work at businesses with more than 50 employees those people can be targeted. That will be your biggest issue here – data quality. The best thing about using LinkedIn for generating lead is you are able to target individuals by their jobs. Pay attention in LinkedIn to the messages that appear in your newsfeed any time a connection of yours changes jobs. Any time you have a table sponsored at a local business or community event ask the organizer if you can see a list of the other sponsors and attendees. Consumers want to be in control, so they do their own research. Chances are, this isn’t the first article you’ve read on insurance marketing—but I’ve designed it to be the only one you’ll ever need. But you are probably asking yourself what should I raffle off to giveaway? You can find small business and other local Facebook groups. All information is subject to change at any time without notice. One of the main challenges that insurance companies face is a need to differentiate themselves. Here—take a look at how you stack up against a couple of your big-time competitors: To interact with your website, policyholders have to be able to find you. If they have a better online presence than you, you’re already behind—pick up the slack with these ideas to help you differentiate your company and convert new policyholders. If you write renter’s insurance quite often you can get your client a multi-policy discount on their auto insurance, which could give you that extra push you need for closing the deal. Give them a call at least once a year unless you have been able to find out that they are not going to qualify for any of the insurance products you sell. Also, try hunter.io (100 free contacts per month) and FindThatLead (100 free contacts per month). One benefit is that you will have an Alumni badge on your LinkedIn profile. Hopefully, you’ll walk away with a deep understanding of today’s policyholder and how to use digital marketing to turn them into lifelong customers. An... Contract theory. Many people who are getting engaged or married place an announcement in their local newspapers. Still, price is very important and we must work with our markets to ensure that our insurance products are available and affordable to a large part of the market. So, now is a great time to make this investment for your agency. Everything in this world is uncertain and unpredictable. Sign up at websites such as Yahoo Answers, Ask.com, Quora, Reddit, and InsuranceLibrary where questions are asked and answered so you can start participating in discussions that relate to insurance. At the end of the quiz, make it so the user must enter their email to get their results. Insurance Marketing Plan Template. Some agents swear by this particular lead generation tactic. You can contact them later when you are prepared. With our lead generation strategy, we never sell leads to multiple agents. Promote it. However, you should also consider the sales opportunity that could potentially exist with the other part that is involved. If you already have traffic, your lowest hanging fruit is to increase conversion – not invest in more traffic. For lead generation purposes, sending traffic directly to a squeeze page or landing page is the best thing to do. Shoot us an email and our marketing team will get to work. Offer to provide an Amazon cash card or visa cash card or even a gift card to another local business. Below are a few video marketing ideas to get you started. It offers many types of insurance which include in-house insurance, auto, excess liabilities, flood, life & business insurance. Making sure their best reviews are always displayed and encouraging customers to leave more. (It almost hurts me to say that ^. Remember that free CRM for insurance agents we offered you? Instead, I focus on striking up a relevant conversation in the moment and if we are able to build rapport then I casually hand over my card at the end of the conversation. Starting your own email campaigns for clients can improve client retention and keep the lines of communication open. You can’t just go directly into offer a quote. Even though millions have been lost, the business owners would be unable to feel the great impact of the loss of one of their branches because they have an insurance that will compensate from the actual loss the fire caused. A quick search will help you find a number of such groups. Sometimes, you can get a lot of leads by simply asking people if they are happy with their current insurance. You offer the prize, they offer the audience, both businesses get the leads. Let’s have a look! When raising capital, some types of securities are more prone to adverse selection than others. Another idea is to ask them what they are doing with their phone number. Just talk and explain to them you work as an insurance agent and specifically what your value prop is. Just about every place has referral breakfast groups. Nowadays you can prepare for the event ahead of time, promoting it heavily online and requiring folks to register for it with their emails. That can be a great place for you to meet new leads given that it provides such a powerful shared experience. Contact us now! The 2018 J.D. For example, one of the branches of a popular fast food chain has turned into ashes due to a big fire. Have some basic “referred by” cards made up to give out to clients. Your blog on Medium will reach an entirely different audience. You may not want to use my earlier suggestion of door-to-door lead generation. The two largest companies offering these services are Haines and Cole Information. You should periodically emails your past clients just to stay top of mind. People purchasing their first car will of course need to buy insurance. 9. All it takes is a couple of minutes to get a new insurance blog set up. The Keys to Success and critical factors for the next year are, in order of importance: Identify "Target Markets." If you’re looking for marketing ideas for insurance agents, you’ve come to the right place. There are also many newer services for generating your own lists with a few clicks whenever you need them, such as FindThatLead and Hunter.io which are also worth trying. No stamp is needed since you are billed by the post office for the postage. Learn actionable tactics to generate high-quality insurance leads. Many people discover that the grass isn’t always as green on the other side as they thought is was. Put out a sign offering free face painting. It does not constitute professional advice. Heck, niche forums will give you health insurance marketing ideas too. Finding a great SEO provider will be essential if you want to implement SEO on your website. By taking the time to communicate to them that you would appreciate their referrals and are willing to offer something for them, you are more likely to receive more referrals. Just 1 email per month, no spam. Also, they aren’t as mainstream or popular as an Apple product like an iPad, so they will be very intriguing to people starting conversations and generating more raffle entries. When it comes to asking for x-dates it shouldn’t sound pushy. Then write a press release announcing your sponsorship or have a PR agency write one and distribute it for you. There are insurance policies for virtually any risk. No one want to use this one. That should tell you something about the usability and customer experience potential policyholders expect. What you are saying to the policyholder is, “I am here to help but only when it is important to you.”. If your high school or college has an alumni database it can be an excellent place to search for potential customers to reach out to. Our target market is the seniors, family business, and middle income earners in our area. This is for the hungry agent. The things I do for you people.) The best insurance marketing campaigns start and end with your website. Provide them with an easy way for customers to generate an automated quote on a new vehicle. They need to have a little understanding of your value proposition and your target customer. Not being available makes the program worthless and expensive! What I recommend that you do for a majority of your networking follow up is to use social media since it is fast and can open doors easily for helping to develop stronger and closer relationships. Especially now, with how easy getting a quote has become, you really need to be actively convincing policyholders to stay with you, even if your rate is higher. You might be surprised at the amount of business getting referred from inside of the company to preferred agents. Teach your friends to generate leads for you. You have the disadvantage of consumers mistrusting you from the get-go—head it off by showing your human side. Although many of the insurance forums consist of other insurance agents posting, you will find consumers posting questions as well. Make sure to include a link back to your main blog or site for some referral traffic and to boost your SEO. Share business cards with folks and make sure to let them know how you can help them. When I learned this next tip, it made so much sense to me, but for those without my childhood experience – pay attention. Pro Tip: I recommend bringing backup batteries and your own wifi hotspot just in case there are any issues at the event. What we mean by auditing your book is just getting your book of business filtered down based on specific factors so that your ideal customers can be identified for targeting certain products. Email marketing is a great way to stay top-of-mind, enforce your brand, and inform policyholders of new and important updates. Users prefer engagement and a bot does just that. Type : 2D Property Insurance Marketing Example. In the automobile and insurance markets, for example, differentiable products (policies and cars) are created for those with risk tolerance and risk history. And, boy—insurance is overwhelming at first. In the kit you should include things such as “referred by” cards, sell sheets with everything you sell, T-shirts, magnets, bumper stickers and anything else you may think of that will make things easier for clients to send you more leads. Try obtaining a contact list for all attendees and follow-up shortly afterward with them. Oh yea, and our pricing doesn’t break the bank, we start at just $49 per month. However, we have some other helpful articles here on our blog to help you tackle some SEO tasks on your own. If they don’t connect with what they see within 10 seconds of landing on a webpage, they’ll move onto another provider. An Insurance letter is personal and is likely to have a greater impact, and serves as a reminder whenever it is seen. If your website doesn’t have a professional and clean appearance with the necessary functionality and good UX then no one will have enough trust in you to ask for a quote online or give you a call. Contribute to charity? 5. Results will vary depending on your location and niche. An example of a non-specific goal would be Close more policies while a specific goal would be Close an average of 10 new auto policies and 5 new home policies a month. You may tie up with a local charity to get insurance quotes where you can donate them a certain amount of money for each quote during a particular period of time. I just say it was nice meeting you, please feel free to contact me. Sometimes, even with an overload of information at our fingertips, it’s hard to remember how to act like a human being. This is called social media listening, and I’ve talked about it before. Approximately 85% of internet users value online reviews as much as recommendations from friends, and 95% of consumers read them. Type : 2D Property Insurance Marketing Example. Our bot is consistently generating a 40% increase in website conversions for our clients. To achieve goals, you should have prior knowledge about how to proceed with the business. Pets Best. Purchasing insurance is no different—policyholders expect the same easy process as they’d have when buying new shoes on Amazon. Is it easy to read the phone number? Everyone wants a good insurance agent who will take proper care of them and this allows you to be that person. Hire a clown and take them to a park or mall on a weekend when there are lots of families there. This sample can be edited by the survey maker according to the required details about the insurance policies. This is how you will capture lead info. You can’t just randomly post on Facebook and expect your company to grow. He helped raise $16 Million in Series C funding for OutboundEngine and is currently focused on developing #InsureTech marketing automation for insurance agents here at Leadsurance. For example, if the contents of my house are insured and there is a flood, causing $10,000 worth of damage, I will be paid $10,000 to either replace or repair the items that were damaged. So be sure these people like you. This example from pet insurance company Pets Best does an excellent job of showcasing how to curate quality content for subscribers. Even when you aren’t a member, at a majority of Chamber websites you will still to be able to use their online directory for finding businesses in your local area. In fact, we don’t sell batches of leads. Request that your clients leave positive reviews for you. Pitch the idea as if you are the one doing a favor for them instead of them helping you.