About BenBen Schlappig (aka Lucky) is a travel consultant, blogger, and avid points collector. Why not just reshoot these two great ads (post 9/11) with the new livery and be done with it. @ John- that advertisement from 1982 is awesome! Well done! Despite that, I think this is my favorite of the four choices. The airline is caring for customers, rather than the other slogans, which could apply to any airline. It is bad and inefficient and crowded and unreliable, but because of their funny advertisements that show the real deal instead of some utopian corporate nonsense – I am proud to use the product and will stand behind it no matter how bad it might be. Provide Most Valuable People to help passengers? To serve. No. Some variant of the old jingle, The 9-11 videos reminded me of what a great livery AA used to have. The only thing many employees would love to hear is Doug Parker is gone…maybe then AA could be “Something Special in the Air” once more. The current logo (often called ‘The Flying Kangaroo’) reflects the changing structure of the airline’s new generation aircraft: it’s sleeker and more contoured than previous versions. American is really a rebranded America West. I’ve watched it on YouTube before and remember others from the early 1980s when it truly was a delight to fly American. And they still fly an old 767 without TV screen on business class on international trips. Stay connected via social media, or subscribe to our free email newsletter for tips on upgrading your travel and maximizing your miles! Eastern Airlines Ad slogans: We have to earn our wings every day. It’s expected that American will soon refresh their branding, though I wouldn’t get too excited about any major changes at the company otherwise. Eastern Airlines Ad slogans: We have to earn our wings every day. So, everyone wants AA to be like it “used to be”, or like Delta, ain’t happening. Anyway, just flew with them again and I suggest they revert to a slogan that sounds true, like. “MAAximizing our profits and your discomfort”, Hong Kong MTR: “Caring for life’s journeys”. And I’ve witnessed more than one passenger treating AA employees (including calling them names) that would make their mothers ashamed; I like to call it ”Airline Terminal road rage”. We’re they improving operations ? Fly the Flag. It’s not rocket science. As a business flyer, I miss the way it used to be; I also miss the pace of business discourse prior to incessant email, open offices, and in your face collaboration tools pushed by (my) corporate management. Through our philanthropic efforts and local presence, we’re working to better the lives of those around us. As others mentioned, I greatly miss the seat back screens…let their “brass” fly with small children for 12 hours and see how well it works for them. Now our smile is even wider. And yes, they leave the old monitor that hangs from the ceiling showing a movie during the entire trip so you ave to sleep with that TV light on your face. After a few years of flying, businessman E.L Cord branded the conglomerate with the name “American Airlines”. If you didn’t, pat yourself on the back. It still gives me goosebumps…. On a side note, I connected to SE Asia with United and ANA in economy today, and I had a fantastic flight on UA. Get the latest American Airlines Group, Inc. (AAL) stock news and headlines to help you in your trading and investing decisions. American: We fly becAAuse it’s too late to chAAnge our business model, If you'd like to participate in the discussion, please adhere to our commenting guidelines. How the heck is that caring for me on my “life’s journey?”, I heard It was down to these choices: “It hard to soar with eagles when you’re flown by Turkey’s.” Or: “soon our CEO will join Amtrak just like Delta’s did!” Or: “American is not ready when you are, so (—–) off!”. Cancellation of allotted flight by putting customer’s call on hold for over two and half hours just doesn’t fit into ethical standards of a good organisation. While we do try to list all the best miles and points deals, the site does not include all card companies or credit card offers available in the marketplace. 100% with you, American advertising peaked after 9-11. We’re they improving products and services ? Heck, if my favorite destination is anywhere in Africa with the exception of Casablanca a few days per week seasonally, does American really have me covered? Losing out market share to LCCs and other competitive players. They already used that slogan in the latest Stand Up For Cancer commercial which has since been pulled from YouTube. To American MVP means “Minimum Viable Product.” And it’s something they are looking to offer not just customers but employees and shareholders as well. Remember AA was the leader with leg room and even campaigned on it. I might be in the minority here but I think AA marketing department is the only department run well. “Time Well Spent” – sounds like Cathay. Something special in the air. I think we’ve all been hoping that American Airlines will eventually come to their senses and give employees any sort of direction about where the company is headed. That they haven’t been able to come up with anything better than a phrase fitting a hospice is in itself symptomatic of a Hell culture. I was hoping this article would be about what American is saying they’d like to provide: MVPs, and the slogan was a tongue-in-cheek method of doing so. I think this slogan would sound less terminal (and not in an airport way) if they changed “journey” to “journeys.” I actually kind of like “To Care For People On Life’s Journeys.”. maybe something simple like “WE APOLOGIZE” for turning a once-great airline into the hot mess it is today, American — Don’t Bother We Are Primarily Here For Your Safety, Global to us means London and not much else. 1929: Speed, Comfort and Safety 1930s: Speed, Comfort and Convenience 1935: The Trans-Southern Route 1940: The Airline of the South 1948: None Faster.None Finer. Editorial Disclosure: The editorial content on this page is not provided by any entity mentioned herein. Hope you didn’t cheat. We’ll take good care of you. I’d suggest “We’re better than Spirit sometimes”. Could even apply today. How about something like “Striving for Mediocrity.”, AmerICAN. It’s like “We know we are dead but can’t do anything about it”, a slogan about which the joke was that even a certain town in West Florida evocating the Vesuvius had rejected it as too cruel. The Wings of Man. How’d you do? 1929: Speed, Comfort and Safety 1930s: Speed, Comfort and Convenience 1935: The Trans-Southern Route 1940: The Airline of … The slogan mockups are Lucky’s doing I believe, difficult to make better with wishful meaningless slogans that try to sell an image AA is not. British Airways Taglines: British Airways. ( post first bankruptcy ), Fly with US. Don’t get caught up with this slogan but for sure for sure for sure Doug Parker and his Tempe incompetent US Air if you want to call them Executives must go, if we don’t want a one time great American Airlines go deeper down the toilet. If my favorite destinations are Tahiti, Singapore, and Cape Town, is American my favorite airline, or United? I sat across from Parker in First Class last year and he was super rude to the crew. Additionally, here is a link to a video about why BVG advertisement concept is so successful. Due to the monopoly airlines find little value in video advertising. We tried, what more do you want? AA and all the airlines have bent under the pressure of deregulation and Internet fare wars; this what the general traveling public wanted and they got it. I forgot to mention in my previous post, among the employees, the joke was that our new slogan was “Going for Greyhound,” or “Going for late,” maybe we should use them. It should be, “To care less for people’s on life’s journey.”, “To Neglect The Pets That Accompany You on Your Journey”. Why? – American Airlines +8 Brand : American Airlines When you’ve got it, flaunt it. But the point of this isn’t to beat a dead horse, but rather to discuss what American may soon be choosing as their next slogan. American's new look American Airlines/AP The familiar red, white and blue stripes along the side of the fuselage are gone, replaced by a new logo and "American" in … The spirit moves us. I’m just grateful I had travel insurance. American Airlines has produced an annual Corporate Responsibility Report since 2007, but 2020 marked a new phase in the evolution of our reporting on environmental, social and governance (ESG) issues. We all like to get goose bumps from watching this but the reality is price sells. How dumb can we be… let’s find out together. “We’re American Airlines, doing what we do …not as well as before but certainly ok from time to time, at least briefly” Every airline flies, so why are American customers more likely to “soar?”. I liked “Doing what we do Best” back in the day, but back in the day, it was true: The post 9-11 ads still work… might want to show those as training material in AA’s in-flight and customer service training programs…. IHG Rewards Club Selling Points With 100% Bonus. The airline’s first slogan was “America’s Leading Airline,” and its current one is “Going for great.” We hope you enjoyed our list of 15 interesting facts you didn’t know about American Airlines! 1950s: Hospitality and Service from the Heart 1950s: One of America’s Pioneer-Scheduled Airlines 1959: The Airline with the Big Jets The Wings of Man. However, these powerful ads were done by a previous management team and Doug Parker is such a lousy CEO that I don’t think he can motivate his staff to come up with something like this again because those ads were evidently done by people who took enormous pride in their jobs and Parker has pretty much destroyed AA’s morale. Slogans mean nothing. . ( late 1980s ) Now our smile is even wider. And the first thing that comes to mind is “we fly so you can be sore,” given American’s new aircraft interiors. I don’t like them. To and Through the South. [3] Required fields are marked *. “We Fly So You Can Soar” – so tacky We're American Airlines. We’re ready to fly. Passengers on American Airlines, summer 2019: American: I Think There’s Something Wrong with My Seat. None of these “slogans” are worthy of a marketing campaign, but not surprising. American Airlines Group net profit margin as of December 31, 2020 is -51.25% . He travels about 400,000 miles a year, primarily using miles and points to enhance his first class experiences. He chronicles his adventures, along with industry news, here at One Mile at a Time. As of today, the company is the leading economic airline player offering stiff competition to other major firms in the industry due to its adaptable strategies that are guided by its mission and vision statements. ( late 1980s ) USAir Begins With You. More Visited Places, for their new routes? What’s MVP, you ask? The poor old gal means the best, but it’s still a bit of a mess. USAir is Your Choice. * The best entertainment is your own. We’re bAAd, We’re bAAd, We’re really really bAAd ! Give the customer a product you be be proud serving your mom. Or euthanasia clinic. At least this would give the theme for the ad campaign. Shit half my partners family fly allegiant. 2. Hyatt Peak Award Pricing Launches July 2021. And in many cases, you are dealing with contractors, not full time employees. American’s story really started to unfold by 1936. Since then moved into the non-airline corporate world, accumulating about 2.5 million paid miles flown on AA/oneworld since I left the airline industry…(I rarely flew AA when I was in the industry, as I had “must go” status on several other airlines…including US Airways, ironically….and I always refused to bump a revenue passenger). Still, I like Lucky’s suggestion that “To Care for People on Life’s Journeys” – with “Journeys” in the plural – really makes it sound like an airline rather than a hospice, and would at least signal to staff a direction away from “To Prod Self Loading Cattle Along Their Way,” which has sometimes seemed to drive the customer service concept. “American, because what other choice do you have?”. By Niraj Chokshi. It almost reminds me of Cathay Pacific’s new “Move Beyond” slogan, which I’m not a huge fan of. The one airline that had to happen. Sounds like a retirement home. While a slogan or mission statement as such doesn’t do that, it certainly gives you a good understanding of what management is thinking. Let’s hope American Airlines do realise difference between preaching and practicing of ethics. Brand : American Airlines I will treat all customers with professionalism, dignity and respect. We adopted the title ESG Report, and for the first time, we aligned our report with the recommendations of the Task Force on Climate-related Financial Disclosures (TCFD) and the … Most of the employees are being pressed with metrics and demerit systems that would make an Amazon Warehouse manager blush. The Spirit of Australia. It’s become the airline I try to avoid when possible. ( early 1990s ) Fly the Flag With USAir. We’ll take more care of you. I love watching those American post-9/11 ad videos every few months. Choose me! The eagle was standing on the globe, showing endless possibilities and power of the company. The perfect link. Huh. The traveling public wants everything to be cheap and so do corporate travel departments, so buy your own upgrades. American Airlines, Inc. (AA) is a major American airline headquartered in Fort Worth, Texas, within the Dallas–Fort Worth metroplex.It is the world's largest airline when measured by fleet size, scheduled passengers carried, and revenue passenger mile.
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