It’s the level of detail in each frame that makes it such a satisfying and tangible dream for the viewer to get carried away by”. Find out more. For instance, the statues of tourists poking through the clouds was built entirely in CG, but with us having scanned real people in the poses we wanted to create. Director Henry Scholfield Agency MOX London Production Company Academy. Set to uplifting music, the ad ends with the tagline, “Imagine where we can take you” Lis Blair, easyJet’s new chief marketing officer, exclusively tells Marketing Week: “We’re known for delivering value for money for our customers and our great staff but now is the time to … EasyJet: Imagine. thumb_up 0 remove_red_eye 216 question_answer 0. thumb_up Like. MPC advised on the preferred locations with the knowledge most of the houses would be digital assets. Alex said, “On the shoot we took over 500 stills of houses to replicate in the street scenes. For example, they helped O2 become market leaders within three years of launching. The music in the advert… Post was not sent - check your email addresses! Twitter. Category : Animation easyJet: Imagine by VCCP. Artist: Cat Power. easyJet’s “Imagine Where We Can Take You” TV ad campaign, Virgin Atlantic’s “Depart The Everyday” TV ad campaign, American Airlines & BA launch the “Altitude Academy”, View LondonAirTravel’s profile on Facebook, View LondonAirTravel’s profile on Twitter, View londonairtravel’s profile on Instagram, London Air Travel’s Monday Briefing – 8 March 2021, London Air Travel’s Monday Briefing – 1 March 2021, Qantas Plans To Resume London Flights On 31 October, London Air Travel’s Monday Briefing – 22 February 2021, London Air Travel’s Monday Briefing – 15 February 2020, British Airways Alliance & Codeshare Partners, British Airways In Flight Connectivity & Entertainment, British Airways London Heathrow Ground Services, British Airways London Heathrow Long-Haul, British Airways London Heathrow Short-Haul. The music in the advert. It focuses on the emotional appeal of the brand and the strapline “Generation easyJet”. Building on easyJet’s imagine campaign, this new campaign will inspire customers to book their next European getaway with easyJet holidays. LinkedIn. The ad launches on UK TV tonight, Friday 14 September 2018, during “Gogglebox” on Channel 4. thumb_up Like. EasyJet "Imagine" by VCCP. Where easyJet holidays online credit applies, that will be subject to our Credit Terms & Conditions. Sacred Egg went on to say “The team approached each scene differently. She then transitions through a series of imaginative excursions and adventures from swimming in a cloud box, to photographing giant statues, to cycling down an inflatable European street, to eating ice cream at cloud topped tables – many of the scenes contain their own surreal and magical twists. EasyJet Imagine. easyJet, Europe’s leading airline, has launched a compelling pan-European, multi-media advertising campaign that brings to life the wonder of air travel and seeks to inspire viewers’ imaginations when dreaming about their next getaway. Log In . Attention to detail was key. Easyjet – Imagine. by shots on 18 th September 2018 This article was created before we re-designed shots – it may look a little strange or not have the same features as new articles. Effective. VCCP has a motto: It only works if it all works. easyJet | 186,403 followers on LinkedIn | Imagine where we can take you | Ola! MPC were involved from early treatment stage. And as always with transitions, they are planned as much in advance as possible. This visually inventive TV ad, featuring a variety of destinations in the clouds, invites viewers to imagine where easyJet can take you. easyJet has launched a new Europe wide multimedia advertising campaign based around the thought “Imagine Where We Can Take You.”, London Air Travel » easyJet » easyJet’s “Imagine Where We Can Take You” TV ad campaign, easyJet has launched a new Europe wide advertising campaign based around the thought “Imagine Where We Can Take You.”. With Virgin Atlantic also launching a “Masterbrand” ad campaign this weekend, we can’t help but notice it is also exactly five years since BA ran a major brand led TV campaign with its “Today Tomorrow” TV ad. Maximum one free child per room. No need to register, buy now! The 60-sec commercial is directed by The Sacred Egg through Riff Raff Films. A new Masterbrand campaign from BA is long overdue. September 24, 2018. Whatever demographic you are looking for you will find it onboard an easyJet plane. easyJet. Easyjet “calls all explorers” with this TV ad to illustrate that an adventure is just one flight away with over 150 destinations by the airline. Easyjet – Imagine. The creative agency VCCP, London creates a new campaign for EasyJet. Overall Rating 4 /5 Vote. Sports Direct Sport Starts Here. Alex Lovejoy, MPC’s 2D VFX Supervisor said, “It’s always great fun to have this variety of crafts to work with on a project and to have such a wonderful collaborative team across the MPC studio and across the wider production”. Music: Dreams | Artist : Cat Power. Today easyJet carries 100 million passengers to over 150 destinations in the UK, Europe and North Africa, placing it in the top 15 airlines in the world by passengers carried. Director The Sacred Egg Agency VCCP Production Company Riff Raff. The film ends as Senior First Officer Diana Gomes da Silva flies off into the sun setting over a patchwork of European destinations, asking viewers to ‘Imagine where we can take you’. We also flew with easyJet and as we landed we stayed on the plane to recce the cockpit.” He went on to add “one of the surprising bonuses of the project was that we watched one of the best games of the World Cup 2018 in the home country – Portugal vs Spain. What should giant statues of tourists feel like? TV Commercial Review. Follow easyJet Imagine VFX Breakdown. Through the mind of the passenger, the viewer is transported in a dream-like sequence to a range of ski, beach and city destinations, interwoven with easyJet’s signature colour orange. Travel. Execution. Riff Raff directors, Sacred Egg said “This was a very interesting project to create with the Moving Picture Company. Working with creative agency VCCP, the campaign magically brings to life the breadth of hotels that customers can find through easyJet holidays. The film harnessed the full scope of MPC’s VFX artistry and technology. And once they started working with easyJet, their share price flew up from £4 to £14. And what is the best way to transition between each of these seamlessly?”. The movement of the buildings was the result of different CGI simulation tests in greyscale. ©The Directors Bureau 1994-2014 MPC then photographed and modeled their CGI buildings on all the real buildings in the street and cherry-picked structures in the surrounding area. This is a sign of much the easyJet brand has developed and matured in its near 25 year history. Travel; 15th September 2018 16th September 2018. The ad was made by the agency VCCP. The ad is set against the sounds of Cat Power’s, ‘Dreams’ and launches on TV in the UK during Gogglebox. The latest easyJet TV advert music is a song called Dreams, which was recorded by the American singer Cat Power. Home > Travel > Easyjet – Imagine. Discussing various methodologies, concepting throughout, creating previz and agreeing locations. For this project every scene contained a different visual idea and required a different technical approach. Postmates When All You Can Burgers Is Think About. It is also no accident that a close-up of a female pilot is featured as easyJet is actively campaigning to increase the number of female pilots. EasyJet's brand campaign aims to bring to life the wonder of air travel and inspire people to dream about their next getaway. The final scene, of the patchwork of destinations, is equally surreal but was actually built out from real footage which we shot over two weeks (matching camera heights, movement, lenses and light direction). The feature not only recognises the destination, but also suggests the nearest airport and pre-populates the booking form with those details. easyJet's new spot, from directing team Sacred Egg, takes us on a flight of fancy. easyJet, Europe’s leading airline, have launched a compelling pan-European, multi-media advertising campaign that brings to life the wonder of air travel and seeks to inspire viewers’ imaginations when dreaming about their next getaway. playlist_add Bookmark send Share. Gone are the days when flying was the preserve of the privileged few. What should a ‘cube of clouds’ look like? Sorry, your blog cannot share posts by email. easyJet Imagine commercial breakdown September 25, 2018 December 30, 2018 admin MPC creates delightfully surreal easyJet brand campaign for VCCP and Riff Raff’s Sacred Egg. With affordable flights, easyJet democratised flight. We then looked for a location that would work in terms of the street width, length, building height and light direction (as well as looking like a nice holiday destination of course). The film harnessed the full scope of MPC’s VFX artistry and technology. Or cherubs fighting in the sky. Easyjet “calls all explorers” with this TV ad to illustrate that an adventure is just one flight away with over 150 destinations by the airline. Find the perfect easyjet stock photo. Facebook. FOLLOW US ON: Instagram - https://www.instagram.com/VFX.GURU/Facebook - https://www.facebook.com/vfxgeek/Tumblr - https://www.VFXGU.RU Usually for each commercial/music video/film we have to figure out how to deliver one core image. Our traveller starts by wistfully peering out the plane window just as the orange light from the sun hits the cloud line – setting the beautiful pastel tone we see throughout the commercial. easyJet holidays: Free Child Places on easyJet holidays: One free child place for every two full paying adults sharing accommodation is available on selected holidays departing between 1/4/22 and 31/10/22, where you see the ‘Free child place’ label, subject to availability. Memorable. EasyJet Imagine VFX Breakdown By MPC The uplifting film follows a plane in flight above the clouds, transporting viewers on a journey through the imagination of a passenger on board. We then shot our bicyclist with real light interactions that moved as if the buildings were moving and real elements, such as a jiggling washing line, so the CGI buildings would feel like they had a tangible effect on our live action world”. Director The Sacred Egg Agency Mother Travel; 15th September 2018 16th September 2018. Heart or Humor. MPC’s pre-viz was key to the production – it was fundamental to designing individual shots and camera moves. Mpc Publish On Sep 18, 2019. The soundtrack to the advert is Cat Power “Dreams”. For enquiries, please contact Phil Castle on phil.castle@ink-global.com 617 Views. This is "easyJet Imagine VFX breakdown" by MPC on Vimeo, the home for high quality videos and the people who love them. The uplifting film follows a plane in flight above the clouds, transporting viewers on a journey through the imagination of a passenger on board. Easyjet Imagine Vfx Breakdown. And now with access to over 1000 routes… Style. Huge collection, amazing choice, 100+ million high quality, affordable RF and RM images. This means they can involve themselves in far more than just advertising. This brand-new 2018 to 2021 Imagine Where We Can Take You TV ad from easyJet shows a female passenger looking out of the plane’s window, into the clouds, and dreaming about all the places she can go on holiday.. Music: Dreams (All I Have To Do Is Dream cover).. The lilo city was extremely satisfying to realize. Let us take there for 3 minutes while you ponder turning dreams into reality. Dreaming of dipping your toes in the waves? How does an inflatable city behave? Very early on they knew the cloud box was going to be all digital, so it was key to start with concept to work out the approximate scale and look before further developing in CG. The level of craft and creativity from the MPC team was, as always, amazing. MPC creates delightfully surreal easyJet brand campaign for VCCP and Riff Raff’s Sacred Egg easyJet, Europe’s leading airline, has launched a compelling pan-European, multi-media advertising campaign that brings to life the wonder of air travel and seeks to inspire viewers’ imaginations when dreaming about their next getaway. EasyJet Key Figures: 815 destinations in 32 countries through Europe and Africa 86 million passengers each year Fleet consists of 175 aircraft; Present in 132 airports; Strong positions in key markets: London Gatwick, London Luton, London Southend, Bristol, Edinburgh, Milan Malpensa, Naples, Venice, Nice, Basel and Geneva; Advertising media on Air China includes: It was directed by The Sacred Egg of Riff Raff Films. Please contact agent support team for password details. In a TV advertisement we see a passenger gaze out of the window mid-flight. It is noteworthy this ad does not mention price, traditionally easyJet’s main selling point. easyJet’s new Look&Book app feature uses image recognition technology to identify a location selected by the customer on Instagram. Good. Welcome to The Directors Bureau Net. EasyJet is readying a £12m pan-European campaign, the first to come from Lis Blair since she was appointed to the reinstated role of chief marketing officer earlier this year. Like a dog made of kale. It contains full CG shots, underwater plates, invisible transitions, matte paintings, 3D scanning and lots of FX simulations. Bonjour, ciao, hola, hello and welcome to easyJet – your adventure starts here. easyJet has launched a new Europe wide advertising campaign based around the thought “Imagine Where We Can Take You.” In a TV advertisement we see a passenger gaze out of the window mid-flight. What a treat, on an already wonderful project”. This article is about: World, Easyjet, Advertising, Brand // Featured in this article VCCP. easyJet has launched a new Europe wide advertising campaign based around the thought “Imagine Where We Can Take You.” In a TV advertisement we see a passenger gaze out of the window mid-flight.
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