Managers can use Porter Value Chain framework to disaggregate various processes and their relative costs in the Indigo Aviation. Now customize the name of a clipboard to store your clips. 3. Arpita Agnihotri, Saurabh Bhattacharya provides extensive information about PESTEL factors in Indigo Airlines case study. However, it focused on the efficient delivery of certain services or experiences that it believed mattered most to its customers, a strategy that resulted in it becoming a market leader. Baggage facility is the cash cow for the Jet Blue Airline, as irrespective of other rivals, it offers more baggage capacity i… - Indigo Aviation business model can be easily replicated by competitors – According to Arpita Agnihotri, Saurabh Bhattacharya , the business model of Indigo Aviation can be easily replicated by players in the industry. At EMBA PRO, we provide corporate level professional case study solution. Once all the factors mentioned in the Indigo Airlines case study are organized based on SWOT analysis, just remove the non essential factors. IndiGo airlines should focus on long haul aircrafts both for domestic and international sectors. Global opportunities 7. See our User Agreement and Privacy Policy. Indigo Airlines collaborates with bank for its promotions, for example the Indigo-ICICI bank promotion where one would get a cashback if one books the tickets using a ICICI debit or credit card. SWOT analysis stands for – Strengths, Weaknesses, Opportunities and Threats. The BCG matrix is a strategic management tool that was created by the Boston Consulting Group, which helps in analysing the position of a strategic business unit and the potential it has to offer. We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. If you continue browsing the site, you agree to the use of cookies on this website. By using the above frameworks for Indigo Airlines case study solutions, you can clearly draw conclusions on the following areas – It offers only Economy class seating. Evidences should be both compelling and consistent. • High seating density and load factor • Being a low-cost carrier, none of Indigo's flights have Business class or First class sections. By this matrix, the company can decide whether to invest in products or stop producing the product. British Airways was found in 1974 after the merger of four airlines in the United Kingdom and was owned by the British government until 1987 when it was privatized. Clipping is a handy way to collect important slides you want to go back to later. It has also failed in the attempts made at innovation by research and development teams. - Age and life-cycle segmentation of Indigo Aviation shows that the company still hasn’t able to penetrate the millennial market. Market size 3. - Consumer activism is significantly impacting Indigo Aviation branding, marketing and corporate social responsibility (CSR) initiatives. The Cash Cow of Emirates is Economy flights; this is the foundation of the company. Analysis of market performance … IGO’s revenue and profit were Rs 19,370 crores and Rs 1,659 cr. Barney, J. Kellogg’s is the world’s largest cereal maker since 1906 and is located in the United States. Subsequently, internal environment analysis is conducted for IndiGo Airlines. BCG Growth Share Matrix is very valuable tool to analyze Indigo Aviation strategic positioning in various sectors that it operates in and strategic options that are available to it. No public clipboards found for this slide. This is my one of the best project...its give me a good way to learn strategic management... Looks like you’ve clipped this slide to already. Reasons – At the second stage provide the reasons for the conclusions. - Increase in Consumer Disposable Income – Indigo Aviation can use the increasing disposable income to build a new business model where customers start paying progressively for using its products. Pricing strategies • Low cost and high quality of service • Price to be differentiated with respect to days before the travel. They have devised a matrix, the growth share matrix, which helps the company to carry out portfolio analysis. You can change your ad preferences anytime. - Political and Legal Structure – The political system seems stable and there is consistency in both economic policies and foreign policies. With the help of this comprehensive study, we have suggested recommendations that can be adopted by IndiGo to sustain … Our immersive learning methodology from – case study discussions to simulations tools help MBA and EMBA professionals to - gain new insight, deepen their knowledge of the Strategy & Execution field, and broaden their skill set. as possible. It can further impact the cost of doing business in certain markets. Strategic Management INDIGO AIRLINES Europe Asia Business School 3 Executive Summary Objectives The objective of this report is to study the external environment of the Aviation Industry in India. Looking at the South Asian audience, Emirates Economy needs to milk its cow further; the performance … The airline continued to grow and acquire various smaller airlines in the United Kingdom and various other nations in Europe. - Customers are moving toward mobile first environment which can hamper the growth as Indigo Aviation still hasn’t got a comprehensive mobile strategy. IndiGo Airlines ist eine indische Billigfluggesellschaft mit Sitz in Neu-Delhi und Basis auf dem Indira Gandhi International Airport. (shahabhashmi2012@gmail.com) BCG Growth Share Matrix of Indigo Airlines BCG Growth Share Matrix is very valuable tool to analyze Indigo Aviation strategic positioning in various sectors that it … - Health and safety norms in number of markets that Indigo Aviation operates in are lax thus impact the competition playing field. Submittedby: Product Market segmentation in BCG Growth Share matrix should be done with great care as there can be a scenario where Indigo Aviation can be market leader in the industry without being a dominant player or segment leader in any of the segment. These first of these dimensions is the industry or market growth. Status : Active. Today, many people use Emirates Airlines, particularly the Economy seats on the flight. - Political consensus among various parties regarding taxation rate and investment policies. StrategicmanagementPresentation Airline Qatar Airways. by adamkhankasi | Jan 5, 2020 | Ansoff Matrix - Companies. Authors Arpita Agnihotri and Saurabh Bhattacharya are affiliated with IBS, Hyderabad. - Foreign Exchange movement is also an indicator of economic stability. We try to cover all the bases in the field of Strategy & Execution, and other related areas. VRIO and VRIN analysis can help the firm. When measured by passengers carried it is second-largest, behind easy Jet. it all British Airways (BA) is the flag carrier airline of the United Kingdom and its biggest airline based on fleet size, international flights and international destinations. MBA and EMBA professional can take advantage of these situations to - apply theoretical framework, recommend new processes, and use quantitative methods to suggest course of action. The BCG matrix, also known as the Boston growth-share matrix, is a tool to assess a company’s current product portfolio. IndiGo is an Indian low-cost airline headquartered in Gurugram, Haryana, India.It is the largest airline in India by passengers carried and fleet size, with a 59.24% domestic market share as of August 2020. 4. Bcg Matrix. Market Attractiveness includes a broader range of factors other than just the market growth rate that can determine the attractiveness of an industry / market. Why you choose one course of action over the other. A number of Indigo Aviation competitors have lost money in countries such as Brazil, Argentina, and Venezuela due to volatile forex market. The case also explores whether the profits earned by Indigo are sustainable in the long run and focuses on the changes in the competitive positioning of Indigo Airlines as it switches from the position of a low cost player to a hybrid player in the aviation industry. Airline data analysis companies ISHKA and OAG have combined their brainpower to come up with an airline vulnerability matrix. APIdays Paris 2019 - Innovation @ scale, APIs as Digital Factories' New Machi... Mammalian Brain Chemistry Explains Everything. Evidences – Finally you should provide evidences to support your reasons. These two dimensions reveal likely profitability of the business portfolio in terms of cash needed to support that unit and ca… Indigo Airlines has one of the major airlines in India in terms of market share. How it can improve the profitability in a given industry (Porter Value Chain Analysis) This will help in answering – the related costs and various sources of competitive advantages of Indigo Aviation in the markets it operates in. - Consumer buying behavior and consumer buying process – Indigo Aviation should closely follow the dynamics of why and how the consumers are buying the products both in existing categories and in segments that Indigo Aviation wants to enter. BCG is a firm by the name of Boston Consulting Group, which provides consulting services to various businesses. According to Michael Porter – Competitive Advantage is a relative term and has to be understood in the context of rivalry within an industry. The Indigo Airlines (referred as “Indigo Aviation” from here on) case study provides evaluation & decision scenario in field of Strategy & Execution. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. BCG Matrix in the Marketing strategy of Indigo Airlines: No-frill segment with no meal and no entertainment options are stars in BCG matrix as due to affordable & low-cost option it has high demand in the market. It is the most renowned corporate portfolio analysis tool. Most of the competitors are trying to enter the lucrative segments, The firm has used it to good effect, details can be found in case exhibit, Provide short term competitive advantage but requires constant innovation to sustain. BCG matrix has been a tool for Malaysian brands to classify and evaluate the products and services of a business. VRIO stands for – Value of the resource that Indigo Aviation possess, Rareness of those resource, Imitation Risk that competitors pose, and Organizational Competence of Indigo Aviation. Should Indigo Aviation enter new market or launch new product (Opportunities & Threats from SWOT Analysis) Macroenvironmental factors (PEST) Each factor is assigned a weighting that is appropriate for the industry. The strategies adopted by Indigo Airlines to reduce its operational cost and enhance its revenue are discussed in the case. Indigo Aviation should closely consider the forex inflow and outflow. With a vast network and … Ansoff Matrix. Codes: QR QTR. BCG Matrix in the Marketing strategy of Indigo Airlines No-frill segment with no meal and no entertainment options are stars in BCG matrix as due to affordable & low-cost option it has high demand in the market. Callsign : Qatari. - Experienced and successful leadership team – Indigo Aviation management team has been a success over last decade by successfully predicting trends in the industry. Two key considerations while using BCG Growth Share Matrix for Indigo Airlines case study solution - What are external factors that are impacting the business environment (PESTEL Analysis) Strengths and Weaknesses are result of Indigo Aviation internal factors, while opportunities and threats arise from developments in external environment in which Indigo Aviation operates. 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Factors like age, gender, income, and psychographics play an important role in grouping the population on the basis of similar characteristics in the service industry. According to Arpita Agnihotri, Saurabh Bhattacharya of Indigo Airlines case study, Indigo Aviation can use this trend to expand in adjacent areas . SWOT analysis will help us in not only getting a better insight into Indigo Aviation present competitive advantage but also help us in how things have to evolve to maintain and consolidate the competitive advantage. IndiGo is a low-cost carrier airline based in Gurgaon, India in operation since 2006,. Air India uses a mix of demographics, psychographics, and geographic segmentation strategy. The brand uses undifferentiating targeting strategy due to which it is losing out marketsshare in the competitive industry. You can use Porter Five Forces to analyze the industry in which Indigo Aviation operates in and what are the levers of profitability in those segments – differentiation, . Indigo Airlines has strong backing promoters and is one of the largest low cost carriers in India 2. What will be the expected profitability of the new products or services (Porter Five Forces Analysis) - Proliferation of mobile phones has created a generation whose primary tool of entertainment and information consumption is mobile phone. You can choose from our domestic flights to 63 destinations in India or book cheap air tickets to 24 international destinations around the world. Boeing 787 - MSN 38325 - A7-BCGAirline Qatar Airways. According to Arpita Agnihotri, Saurabh Bhattacharya , Indigo Aviation needs international talent to penetrate into developing markets. Only LCC to make consistent profits. 1. For example why the change effort failed in the case and what can be done to rectify it. As the name suggests Value Chain framework is developed by Michael Porter in 1980’s and it is primarily used for analyzing Indigo Aviation relative cost and value structure. Industry rivalry 6. Indigo Aviation needs to adjust its marketing strategy accordingly. Social media growth can help Indigo Aviation to reduce the cost of entering new market and reaching to customers at a significantly lower marketing budget. The BCG matrix is a chart that had been created by Bruce Henderson for the Boston Consulting Group in 1968 to help corporations with analyzing their business units or product lines. The case demonstrates how a firm incorporating innovative business practices can not only survive but also earn abnormal profits. Michael Porter Five Forces of Strategy are –. A British Airways Board was established by the United Kingdom government in 1972 to manage the two nationalized airline … They consume less investment as compare to the profits they generate. It is a decision making tool in order to balance the activities of a company among those which make profits, those who ensure growth, those which constitute the … Based on this assessment, the Boston matrix helps in the long-term strategic planning of the company’s portfolio, as it indicates where to invest, to discontinue or develop products. What is BCG matrix? Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. How to calculate Weighted Average Market Share using BCG Growth Share Matrix In December 2011, the DGCA expressed reservations that the rapid expansion could impact passenger safety. (lubnaahsan12@gmail.com) **Burhan Qazi, Research Director, Signature Solutions, Dubai-U.A.E. Ivy Chakraborty The first, Machine Learing2 demand forecast, with more than 90% … resp. Below are the Strengths in the SWOT Analysis of Indigo Airlines: 1. It has to come from the data provided within the case study rather than data from outside world. Or how the marketing budget can be better spent using social media rather than traditional media. - Strong Balance Sheet – The financial statement of Indigo Aviation looks strong and will help the company going forward. - E-Commerce and Social Media Oriented Business Models – E-commerce business model can help Indigo Aviation to tie up with local suppliers and logistics provider in international market. This will help you in building a weighted SWOT analysis which reflects the real importance of factors rather than just tabulation of all the factors mentioned in the case. Market growth rate 2. The growth–share matrix (BCG Matrix) was created by Bruce D. Henderson for the Boston Consulting Group in 1970 to help corporations to analyze their business units and to help the company allocate resources. 1 Strategic Management of Multinational Companies: Case of Hilton *Lubna Ahsan, Assistant Professor, Hamdard University, Karachi-PAKISTAN. This gives an insight in the promotion and marketing strategy of the airline’s marketing mix. The matrix consists of 4 classifications that are based on two dimensions. Ruma halder. Boston Consulting Group (BCG) Matrix is a four celled matrix (a 2 * 2 matrix) developed by BCG, USA. Feel free to connect with us if you need business research. Finally which business to continue, where to invest further and from which to get out (BCG Growth Share Analysis). IndiGo Airlines, which commenced its flight services in 2006, did not offer free food onboard or entertainment on-board, unlike full-service carriers. According to the ansoff matrix indigo airlines will target the potential customer which is travelling through trains and at the same time the current customer database to penetrate the market.The scope of marketing current product in the new market is considered to be high risk however by adding value in the current product reduces the risk. On a simple grid, they plot where some of the world’s best-known airlines lie in terms of financial risk and level of government or shareholder support.
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